What is the ECHO?

The ACS Board of Directors publishes the Echo magazine four times a year. It is distributed in-class to students of the seven Anglo-Chinese Schools and has a guaranteed circulation of 12,000 copies. It is used as a tool to engage the interest, support and participation of students, their parents and old boys in the ACS family of schools.

Who Reads It?

The Echo has a readership estimated at more than 25,000 making it the largest circulated school magazine in Singapore.  The magazine is aimed at informing, entertaining, enriching and motivating its student readers.

It reaches out to students in two Primary schools, two Secondary schools, a Junior College and two International schools. Parents read it to stay informed and to keep in touch with the school’s activities and the latest trends in education.

Its Editorial

Its editorial content covers a wide range of topics that are of general interest to students, their parents and the old boys of the school and written in a style that gives them a truly enjoyable reading experience. It covers real life issues that are relevant to their lifestyle such as exam stress, time management, peer pressure and most anything to do with those growing years.

Principals, teachers and students also contribute articles that are informative and educational and include sporting and academic achievements of the schools. It is an important source of information for parents, ACS old boys and educators.

Why You Should Advertise in the Echo

The Echo is packaged in a way that  appeals to the youth.

The Echo provides an ideal environment in which to promote sports goods, educational products, computers and electronics, entertainment, food and beverages, and generally all those products that target students and their parents.

By advertising in the Echo, you will be reaching an exclusive segment of a vibrant and impressionable youth  market and as its circulation is guaranteed, it offers the advertiser genuine value for his advertising dollar.

Advertising Rates

Full colour Full Page rates are:

Position	Rates
Outside Back Cover	$1,850
Inside Front Cover	$1,750
Inside Back Cover	$1,650
Run of Book	$1,550

                            
            
                    

Series Discounts

2 insertions              5%
4 insertions            10%

Technical Specifications

Size	Depth	Width
Full Page Bleed	307mm	220mm
Full Page Trimmed Size	297mm	210mm
Full Page Text Area	277mm	190mm

                                                          

Artwork whether on hard copy or diskette will not be accepted.

Positive colour separation progressive proofs and films are required.

Cancellations

Any cancellation of advertisement must be made 15 days before publication date. Otherwise, the full advertisement rate will be levied.

The Publisher reserves the right to use previous material if copy is not received by deadline and to charge the full advertisement rate for space booked if the space booked has not been cancelled before the stipulated deadline.

Circulation - 11,000 copies

* Includes key Ministry of Education personnel, all English & Chinese
   newspapers in Singapore and advertisers

Publication Schedule

          ▪ End February   ▪ Early May   ▪ Early August   ▪ Mid October

For advertising, please contact:

Blue Skies Communications

Tel: (65) 9380-7883 or (65) 9632-1170